KazmaCourses

Course · Beginner to intermediate

Google SEO in the Age of AI Search

How search really works in 2026, and how to earn traffic from classic Google results, AI Overviews, AI Mode and AI answer engines.

9 modules38 lessonsabout 7 hoursreviewed September 2026
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A navy magnifying glass frames a gold diamond that gathers dashed lines from surrounding result cards, representing Google Search in the age of AI answers.
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A practical, up-to-date SEO course for business owners, marketers, writers and developers. Learn how Google crawls, indexes and ranks pages, how AI Overviews and AI Mode pick their sources, how to research what people search for, how to write content Google's systems reward, how to fix the technical issues that hold sites back, how to earn links and local visibility safely, and how to measure results in Search Console. Every lesson follows one small business, Luna Bakes, as it grows from a hobby blog into a busy online bakery school.

Who it's for: Business owners, marketers, bloggers, writers and junior developers who want more traffic from Google. No prior SEO knowledge needed.

A network of navy nodes feeds into a stack of isometric blocks, which then feeds a column of ranked bars topped in gold, representing how Google finds, stores and ranks pages.
Module 1 · 46 min

How Google Search works in 2026

Crawling, indexing and ranking, the modern results page with AI Overviews and AI Mode, Google's ranking systems and updates, and the SEO myths to unlearn.

  1. Crawling, indexing and ranking11 min
  2. The modern results page12 min
  3. Ranking systems and updates12 min
  4. SEO myths to unlearn11 min
  5. Module quiztest yourself
A navy magnifying glass hovers over a grid of small slate dots, where a few larger gold dots form clusters, representing finding the searches that matter.
Module 2 · 45 min

Keyword and audience research

Search intent, finding the words your customers use, planning a site around topics, and learning from the pages that already rank.

  1. Search intent10 min
  2. Keyword research13 min
  3. Topic clusters and site planning11 min
  4. Reading the results page11 min
  5. Module quiztest yourself
A stack of three paper pages with slate lines rests on a navy base, the top page marked with a gold circle and a teal tick, representing content that Google rewards.
Module 3 · 54 min

Content that Google rewards

People-first content and E-E-A-T, page structure that answers questions, titles and snippets, using AI tools safely, and keeping content fresh.

  1. People-first content and E-E-A-T11 min
  2. Writing pages that answer10 min
  3. Titles, snippets and headings12 min
  4. AI-generated content: what Google allows11 min
  5. Updating and pruning content10 min
  6. Module quiztest yourself
A gold isometric block at the centre is wired to four navy server blocks, representing the technical foundations that let Google reach a site.
Module 4 · 72 min

Technical SEO

Helping Google crawl and index your site: robots.txt and sitemaps, canonicals and duplicates, site structure and internal links, page experience and Core Web Vitals, JavaScript, and international sites.

  1. Crawling, robots.txt and sitemaps12 min
  2. Indexing, canonicals and duplicate content12 min
  3. Site structure and internal links11 min
  4. Page experience and Core Web Vitals12 min
  5. JavaScript SEO12 min
  6. Mobile, HTTPS and international sites13 min
  7. Module quiztest yourself
An isometric navy block carries three tiles on its top face, a gold star, a gold play triangle and a teal picture tile, representing structured data, images and video.
Module 5 · 33 min

Structured data, images and video

What structured data does, which rich results still exist after Google's clean-ups, and how to get images and videos found.

  1. Structured data basics11 min
  2. Rich results that still matter11 min
  3. Image and video SEO11 min
  4. Module quiztest yourself
A large gold node at the centre of concentric rings receives links from a ring of navy and gold nodes, representing authority earned through links and reputation.
Module 7 · 48 min

Links, reputation and spam

How links work today, earning them through digital PR, Google's spam policies (including site reputation abuse and scaled content), and building a trusted brand.

  1. How links work today11 min
  2. Earning links and digital PR12 min
  3. Spam policies to know13 min
  4. Brand, reviews and mentions12 min
  5. Module quiztest yourself
A large gold map pin stands out among navy pins on a pale street grid, beside a navy info card, representing local and ecommerce visibility.
Module 8 · 26 min

Local and ecommerce SEO

Google Business Profile and local rankings, and selling products through Search, Shopping and Merchant Center.

  1. Google Business Profile and local SEO13 min
  2. Ecommerce SEO and Merchant Center13 min
  3. Module quiztest yourself
Navy bars rise in steps beneath a gold trend line, with a teal lens circling the tallest bar, representing measuring and growing search performance.
Module 9 · 60 min

Measure, diagnose and grow

Search Console essentials, analytics and rank tracking after the 2025 changes, diagnosing a traffic drop, a full SEO audit case study, and a glossary.

  1. Search Console essentials12 min
  2. Analytics and rank tracking after the 2025 changes11 min
  3. Diagnosing a traffic drop13 min
  4. Case study: the Luna Bakes SEO audit14 min
  5. SEO and AI search glossary10 min
  6. Module quiztest yourself